Who we are
Kaitlin Beck is the founder of Vital Culture, a consulting practice built to help businesses align strategy, operations, and culture so their people and performance can thrive.
With experience across fitness, wellness, and people-led industries, Kaitlin specialises in bringing clarity to complex environments, supporting founders, operators, and leadership teams through growth, change, and everything in between.
Her 360-degree approach starts with a Vital Check-In to assess where things are now; before mapping strategic direction, refining operations, and embedding a culture that actually lives in the day-to-day. Whether it’s developing leadership capability, enhancing member and client experience, or improving operational flow, Kaitlin builds frameworks that support real outcomes.
Driven by the belief that business should reflect purpose and values - not just profit - Kaitlin helps leaders build organisations where culture isn’t an afterthought, but a competitive edge. Her work bridges the gap between vision and execution, so businesses can grow with intention, momentum, and a strong sense of who they are.
Our Core Values
Be Real
We show up as our true selves—no ego, no BS. Trust and honesty are how we grow, lead, and connect.
Lift As We Rise
We celebrate wins and back each other hard. When one of us rises, we all rise. That’s how we move forward—together.
Empower & Disrupt
We encourage bold moves. By challenging the norm and backing people to lead, we create space for real change.
What We Stand For
We stand for a culture that prioritises values alignment and authentic engagement. We believe that:
Strong values create a strong foundation for success.
Empowered teams are the key to driving transformation.
Business growth is a natural outcome of a thriving culture.
Every team member plays a vital role in our collective success.
Contact us
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