What Great Looks Like: Building a Culture That Unites OGs and New Hires in Growth-Stage Businesses
In high growth businesses, “good” can get you started, but only “great” will take you where you want to go. If you’re a founder or GM, you know the difference: good is a team that gets the job done. Great is a team that’s connected, clear, and moving in sync, where the OGs feel valued and the new hires are truly onboard, not just present.
Why “Good” Isn’t Enough in Growth
When you’re scaling, “good enough” culture is what leads to silos, miscommunication, and a sense that something’s slipping through the cracks. You see it when:
The original team is loyal but frustrated by change,
New hires are eager but unsure how to fit in,
Leaders are stuck translating between “how we’ve always done it” and “where we’re headed,”
What “Great” Looks Like
At Vital Culture, we help businesses move beyond “good enough” to a culture that’s truly great, one that’s lived, felt, and seen in every interaction. Here’s what that looks like in practice:
Clarity in direction, everyone knows where the business is going, what’s expected, and how their role matters,
A connected team, OGs and new hires are united behind a shared purpose, not divided by history or tenure,
Values in action, your values aren’t just words, they shape decisions, drive behaviours, and show up in how people lead and collaborate,
Confident leadership, leaders communicate the “why,” set clear expectations, and model the culture every day,
Systems that support people, processes are clear, onboarding is intentional, and no one is left to “wing it,”
Culture that retains, people feel engaged, committed, and proud to be part of a team that’s building something special,
Moving From Good to Great
The shift from good to great isn’t about adding more perks or plastering values on the wall. It’s about:
Listening to the OGs and honouring their legacy, without getting stuck in the past,
Bringing new hires into the story so they feel ownership and belonging from day one,
Co-creating values that reflect where you’ve been, where you are, and where you’re going,
Turning those values into clear, daily practices, so everyone knows “what great looks like” here,
Ready to Build Great, Not Just Good?
If you’re tired of settling for “good enough” and want to build a business where the culture is your competitive edge, let’s talk. At Vital Culture, we partner with growth stage leaders to tighten what’s working, fix what’s not, and build a team that performs, for your people and your clients.
Let’s define what great looks like for your business, and make it real, together.
Book a discovery call or reach out at kaitlin@vitalculture.com.au.